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Advertising in taxis allows for a longer impression to be made than with elevator advertising Authentic Scott Hartnell Jersey , increasing the value of the captive audience represented by taxi passengers.
Then there are the numbers: the average cabbie in London picks up somewhere around 15 20 passengers daily, or about 90 a week. Suppose you run a taxi advertising campaign with 20 cabs. In one week, you ll reach approximately 1800 consumers with your video advertisements ? not too shabby; and that s just the interior of the cab! Assuming your campaign runs on the interior and exterior of the vehicle, you can create a lot of consumer awareness in a short time.
Advertising placement in the outside of taxis reaches even more impressive numbers of viewers. Admittedly Authentic Craig Smith Jersey , you re not going to get the full attention of everyone who sees your taxi advertising pass by, but there are cab advertising campaigns which make the excellent use of the medium. A vehicle advertising campaign which has been created specifically with taxis in mind can have a significant impact and go a long way towards building brand identity. In fact, taxi advertising is an excellent medium for branding campaigns. A mobile advertisement needs to bear a message which can be read and absorbed in the shortest possible time. This isn?t to say that you can t successfully advertise a specific product or service with a cab advertising campaign, but your taxi advertising has to be tailored to this unique medium.
The rates for taxi advertising and other transport advertising depend on the company selling the space and the particulars of your campaign. You can get the best rates and the highest return on investment from this outdoor advertising format by negotiating with an experienced outdoor advertising company.
Author's Resource Box
Andrew Long is an expert in the field of generating revenues from websites and other media. This article about outdoor advertising can be used on a website as long as this resource box and live link in the article is used. http:www.myadbasecgi-binguide.cgi?page=outdoor_advertising
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